Field Marketing Manager, UK (Hybrid)

About the role

Field Marketing Manager, UK (Hybrid) Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index! About the Role This is a pivotal role at the intersection of field events, partner marketing, and content programming. You'll sit within our Global Events & Partner Marketing team, working closely with sales leadership, Product Marketing, Content, and the Event Marketing team to drive pipeline and deepen relationships with priority accounts and partners. You'll own the strategy and execution of field events and partner marketing programs across the UK and broader European market. From intimate executive dinners to sponsored partner hosted events, you'll hold yourself accountable to the pipeline and business outcomes they generate. If you thrive in a fast-paced environment, love building from the ground up, and believe great events can genuinely move deals, this role is for you. What You’ll Accomplish - Field Event Strategy & Planning - Own the strategic planning of field events — including event type, timing, format, audience, goals, and success metrics, developed in close partnership with regional sales leadership - Lead communication and alignment with field sales teams on attendee strategy, pipeline targets, and ownership of outcomes - Own all customer-facing communications tied to field events: invitations, nurture sequences, reminder cadences, and post-event follow-up - Partner Marketing & Sponsorships - Manage all partnership events end-to-end, including sponsorship deliverables, logistics, communications, and internal coordination - Build and maintain strong relationships with key partners, agency networks, and industry associations across the UK and Europe - Develop co-marketing initiatives with partners that drive joint pipeline and brand visibility in target markets - Event Execution & Cross-Functional Collaboration - Partner closely with the Event Marketing team on logistics, production, operations, and on-site experience execution - Collaborate with Product Marketing and Content on event programming ensuring speakers, sessions, and content are tailored to target industries, accounts, and audiences, and aligned to each event's business objectives - ABM & Pipeline Impact - Drive an ABM-led approach to field campaigns, prioritizing high-value target accounts, key customer relationships, and critical pipeline opportunities - Track and report on event performance, pipeline contribution, and KPI achievement in partnership with sales and marketing stakeholders Your Expertise - 5+ years of experience in field marketing, event marketing, or integrated marketing in a B2B SaaS or technology company - Demonstrated track record of planning and executing field and partner events that generate measurable pipeline - Experience managing partner or sponsorship programs, including deliverable tracking and joint go-to-market planning - Strong project management skills with the ability to run multiple programs simultaneously without dropping details - Experience developing event content strategies and working with Product Marketing or Content teams on messaging, speakers, and programming - Familiarity with ABM methodology and a bias toward targeting the right accounts, not just filling seats - Excellent communicator, comfortable presenting to and aligning with senior sales stakeholders - Comfort with data, you can pull reports, interpret pipeline metrics, and make decisions from them - Comfortable working from our office in Shoreditch 2 days a week Nice to Haves - Experience working on both sides of the Atlantic — navigating a US-headquartered company while owning a regional program - Familiarity with the retail, ecommerce, or D2C brand landscape - Background in partner or channel marketing at a SaaS company #LI-JH1 #LI-Hybrid By applying for this position, your data will be processed as per Attentive's Privacy Policy. Attentive Company Values Default to Action - Move swiftly and with purpose Be One Unstoppable Team - Rally as each other’s champions Champion the Customer - Our success is defined by our customers' success Act Like an Owner - Take responsibility for Attentive’s success Learn more about AWAKE, Attentive’s collective of employee resource groups. If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience. At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive...

Key responsibilities

• check_circleCollaborate with the team on day-to-day project tasks
• check_circleLearn tools and processes used by the organization
• check_circleDocument work and participate in team meetings
• check_circleSupport quality checks and continuous improvement

Requirements

• check_circleField Event Strategy & Planning
• check_circleOwn the strategic planning of field events — including event type, timing, format, audience, goals, and success metrics, developed in close partnership with regional sales leadership
• check_circleLead communication and alignment with field sales teams on attendee strategy, pipeline targets, and ownership of outcomes
• check_circleOwn all customer-facing communications tied to field events: invitations, nurture sequences, reminder cadences, and post-event follow-up
• check_circlePartner Marketing & Sponsorships
• check_circleManage all partnership events end-to-end, including sponsorship deliverables, logistics, communications, and internal coordination
• check_circleBuild and maintain strong relationships with key partners, agency networks, and industry associations across the UK and Europe
• check_circleDevelop co-marketing initiatives with partners that drive joint pipeline and brand visibility in target markets
• check_circleEvent Execution & Cross-Functional Collaboration
• check_circlePartner closely with the Event Marketing team on logistics, production, operations, and on-site experience execution
• check_circleCollaborate with Product Marketing and Content on event programming ensuring speakers, sessions, and content are tailored to target industries, accounts, and audiences, and aligned to each event's business objectives
• check_circleABM & Pipeline Impact

Skills & keywords

Benefits & perks

• check_circleMentorship
• check_circleCertificate of completion
• check_circleFlexible work arrangement where applicable