Brand Designer

About the role

Brand Designer ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE - Lead large-scale brand campaigns across digital, events, and out-of-home. - Partner with engineering and product marketing on major product launches. - Turn complex technical ideas into clear, compelling visual communication. - Evolve the Baseten visual identity into a brand system that scales. - Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership. - Shape our employer brand and help define how new hires experience Baseten. - Raise the bar for craft across every customer touchpoint. ABOUT YOU - You have a portfolio of exceptional work with outstanding visual craft and attention to detail. - You care deeply about quality and sweat the details. - You communicate ideas clearly and thrive in collaborative environments. - You know when to build systems, not just execute on assets. - You default to ownership and are comfortable leading highly cross-functional projects from concept through launch. - You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them. - You thrive in a fast-moving environment with a high bar for quality. - You have strong opinions about design and can articulate why something works - and why it doesn't. BONUS - Motion design and animation experience - Experience designing for developers or highly technical audiences. BENEFITS - Competitive compensation, including meaningful equity. - 100% coverage of medical, dental, and vision insurance for employee and dependents - Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!) - Paid parental leave - Fertility and family-building stipend through Carrot - Company-facilitated 401(k) - Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities. Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you. At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable). San Francisco

Key responsibilities

• check_circleCollaborate with the team on day-to-day project tasks
• check_circleLearn tools and processes used by the organization
• check_circleDocument work and participate in team meetings
• check_circleSupport quality checks and continuous improvement

Requirements

• check_circleLead large-scale brand campaigns across digital, events, and out-of-home.
• check_circlePartner with engineering and product marketing on major product launches.
• check_circleTurn complex technical ideas into clear, compelling visual communication.
• check_circleEvolve the Baseten visual identity into a brand system that scales.
• check_circleOwn projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
• check_circleShape our employer brand and help define how new hires experience Baseten.
• check_circleRaise the bar for craft across every customer touchpoint.
• check_circleYou have a portfolio of exceptional work with outstanding visual craft and attention to detail.
• check_circleYou care deeply about quality and sweat the details.
• check_circleYou communicate ideas clearly and thrive in collaborative environments.
• check_circleYou know when to build systems, not just execute on assets.
• check_circleYou default to ownership and are comfortable leading highly cross-functional projects from concept through launch.

Skills & keywords

Benefits & perks

• check_circleMentorship
• check_circleCertificate of completion
• check_circleFlexible work arrangement where applicable