Director, MAI Search

About the role

Director, MAI Search About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 1270 - Director, MAI Search Role Summary and Impact About Wavemaker Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. Client Context: Audible is Wavemaker Worldwide’s largest client and is the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across five major markets: UK, France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media. Role Context: As MAI (Mobile App Install) Director, you will be responsible for the coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with our MMP, Kochava. The role involves supporting several Account Executives and Account Managers including in the Global Hub, who are a core part of the team. Specific support is needed on search/app-store campaigns and also social and display MAI activity. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world-class MAI campaigns which exceed client’s expectations and targets while helping to define campaign and tracking best-practice. Key Responsibilities: 1. Campaign Management. - Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational. You are accountable for your team’s adherence to Wavemaker Governance and GroupM best practices across your clients. - Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity. - Have an excellent understanding of app download campaigns and how to drive and track the best campaign results. - Own tracking of MAI campaigns and ensure all considerations and complexities are understood and acted upon across the team. - Maintain a forward thinking and innovative approach in the development of all appstore-driving search activity. - Take responsibility & direct campaign performance and your wider team’s deliverables. 2. Client & Partner Management. - Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight. - Advise internal and external stakeholders around platform, device and industry trends, displaying a deep knowledge and also how it impacts client’s businesses. - Demonstrate expert knowledge of and monitors the client’s industry and competitive environment to create effective solutions. - Foster a good working relationship across all clients & suppliers to direct flawless execution of plans. Builds rapport and become a trusted advisor representing the agency. - Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite. 3. Team Player. - Active member of the WM community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more. - Oversee, as appropriate, the performance of Account Executives and Account Managers in your team ensuring that you are quality controlling work. - Train your team and others across the department. Make sure we continue to develop the departments knowledge & expertise. 4. People Management. - Contribute to your UK and Global Hub team’s development and career progression within the agency. Leading by example to motivate and encourage. - Motivational people manager leading by example and coaching your team. Provide constructive feedback at every appropriate opportunity. 5. Operational Excellence. - Helping to define and drive process automation through adoption of efficient ways of working and innovation. - Enable the team to fully comply with all areas of activation finance processes. - Contribute to the development of strategic revenue and service opportunities. - Make full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations. Identify opportunities for better ways of working with new and existing providers and platforms. - Takes ownership of operations in your team, proactively suggesting ways to resolve and eliminate issues from happening. Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, team development, increased utilisation of the Global Hub, and overall progress of clients against the WM Search Maturity...

Key responsibilities

• check_circleCollaborate with the team on day-to-day project tasks
• check_circleLearn tools and processes used by the organization
• check_circleDocument work and participate in team meetings
• check_circleSupport quality checks and continuous improvement

Requirements

• check_circleResponsibility for the output of your team (UK-based and Global Hub), both client facing and operational. You are accountable for your team’s adherence to Wavemaker Governance and GroupM best practices across your clients.
• check_circleStrategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity.
• check_circleHave an excellent understanding of app download campaigns and how to drive and track the best campaign results.
• check_circleOwn tracking of MAI campaigns and ensure all considerations and complexities are understood and acted upon across the team.
• check_circleMaintain a forward thinking and innovative approach in the development of all appstore-driving search activity.
• check_circleTake responsibility & direct campaign performance and your wider team’s deliverables.
• check_circleDevelop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
• check_circleAdvise internal and external stakeholders around platform, device and industry trends, displaying a deep knowledge and also how it impacts client’s businesses.
• check_circleDemonstrate expert knowledge of and monitors the client’s industry and competitive environment to create effective solutions.
• check_circleFoster a good working relationship across all clients & suppliers to direct flawless execution of plans. Builds rapport and become a trusted advisor representing the agency.
• check_circleMake sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.
• check_circleActive member of the WM community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.

Skills & keywords

Benefits & perks

• check_circleMentorship
• check_circleCertificate of completion
• check_circleFlexible work arrangement where applicable