Director, Programmatic

About the role

Director, Programmatic About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: - Be Extraordinary by Leading Collectively to Inspire transformational Creativity. - Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. - Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Director, Programmatic Overview: As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives. About the Role: You will be responsible for overseeing the overall health and success of the clients respective campaigns. Within this role you’ll be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients, and external partners. You will also be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. Typically, you will be responsible for overseeing the day-to-day workload, training and career development of between 3-8 reports. Your Impact: - Collaborate with planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics - Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed - Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account - Create and enforce workflow processes to ensure deliverables are completed accurately and on time - Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so - Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations, and analytics - Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs - Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings - Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns - Ongoing training and support of the career growth of direct reports - Keep Senior Leadership informed of the overall status of the trading team to ensure any challenges are appropriately resolved and/or escalated - Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team - Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams - Support the Programmatic Agency lead as needed for larger presentations, projects, or pitches Your Qualifications: - Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience - 6+ Years of relevant career experience, with 3+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred. - DV360 and Prisma experience strongly preferred. - Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or ecommerce brand may also be considered for high qualified candidates. - Past management experience is required - Familiarity with key programmatic and digital platforms - Understanding and familiarity of key industry concepts and trends - Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.) - Experience with other database, visualization tools or coding languages is a plus - Excellent verbal and written skills - Exceptional organizational skills and detail-oriented mindset - Strong presentation skills and comfort presenting to senior stakeholders - Strong analytical abilities and...

Key responsibilities

• check_circleCollaborate with the team on day-to-day project tasks
• check_circleLearn tools and processes used by the organization
• check_circleDocument work and participate in team meetings
• check_circleSupport quality checks and continuous improvement

Requirements

• check_circleBe Extraordinary by Leading Collectively to Inspire transformational Creativity.
• check_circleCreate an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• check_circleLead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• check_circleCollaborate with planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics
• check_circleOversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed
• check_circleAct as the team’s central point of trading expertise and escalation to address problems as they arise for the account
• check_circleCreate and enforce workflow processes to ensure deliverables are completed accurately and on time
• check_circleHold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so
• check_circleOwn and improve the working relationships with members of the broader digital account teams including planning, investment, operations, and analytics
• check_circleDevelop relationships with platform, inventory, and data providers to maximize their value specific to account needs
• check_circleKeep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
• check_circleConduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns

Skills & keywords

Benefits & perks

• check_circleMentorship
• check_circleCertificate of completion
• check_circleFlexible work arrangement where applicable