About the role
Implementational Planning Lead About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 2933 - Implementational Planning Lead - GCS About Wavemaker Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub (ents hub includes clients : Paramount, Viacom, Bungie Games, Riot, Sky). The client for this role is our newly acquired and Wavemaker worldwide’s largest client, Audible. The set up of each team is specific to the client’s needs but is largely dependent on the scope of media channels. Client Context: Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media. Role Context: As Implementational Planning Lead, you will be responsible for the coordination and delivery of performance and branding campaigns across all biddable channels across 5 European markets. The role involves leading a team of channel-specialist Execs, Managers and Directors both in the London office and in the Global Hub, who are a core part of the team. Specifically 5 channel-specialist Directors will report directly in to this position. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class campaigns which exceed client’s expectations. This includes campaigns with a mobile app-install objective (MAI) which have their own set of KPIs and unique tracking considerations using the Kochava platform. Key Responsibilities: Campaign Management. - - Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational. You are accountable for your team’s adherence to Wavemaker Governance and GroupM best practices across your clients. - Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity. - Have an excellent understanding of app download campaigns and how to drive the best campaign results. - Maintain a forward thinking and innovative approach in the development of all biddable activity. - Take responsibility & direct performance and your wider team’s deliverables. - Development of overall client digital and data roadmaps in conjunction with Client Lead and Activation Partner - Oversight of the holistic digital strategy for tactical campaigns including the approach for building and targeting audiences effectively across platforms - Positively provoking past thinking and driving innovation within all channels including keeping up to date with new publisher innovations and applying them to clients - Ensuring there is an effective test and learn framework for client campaigns in order to maximise performance. Client & Partner Management. - - Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight. - Advise internal and external stakeholders around paid search and industry trends, displaying a deep knowledge and also how it impacts client’s businesses. - Demonstrate expert knowledge of and monitors the client’s industry and competitive environment to create effective solutions. - Foster a good working relationship across all clients & suppliers to direct flawless execution of plans. Builds rapport and become a trusted advisor representing the agency. - Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite. - Identifying growth opportunities for clients within data, technology, and content such as DCO, and audience science Team Player. - - Active member of the Wavemaker community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more. - Oversee, as appropriate, the performance of Account Directors in your team ensuring that you are quality controlling work, and by proxy also be involved in the development of your junior team members. - Train your team and others across the department. Make sure we continue to develop the departments knowledge & expertise. - Development and roll out of updated best practice guidelines for channel planning in conjunction with the precision lead community - Leading by example to inspire team members and create a positive and enjoyable working atmosphere that fosters collaboration - Supporting the activation leadership team on new business, award entry submissions and other department initiatives People Management. - - Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to...
Key responsibilities
- check_circleCollaborate with the team on day-to-day project tasks
- check_circleLearn tools and processes used by the organization
- check_circleDocument work and participate in team meetings
- check_circleSupport quality checks and continuous improvement
Requirements
- check_circleRelevant education or self-taught skills for the role
- check_circleStrong willingness to learn and take feedback
- check_circleGood communication in English (written and verbal)
- check_circleAbility to commit to the internship/role duration
Skills & keywords
Benefits & perks
- check_circleMentorship
- check_circleCertificate of completion
- check_circleFlexible work arrangement where applicable