About the role

Keyade: Associate, Performance, UAE - Dubai About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About Keyade: A Leading WPP Media Brand Keyade Middle East is a Performance Marketing Consultancy with a focus on delivering business results for our clients with cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of GroupM, WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. Role Summary and Impact As a Performance Executive, you will be a vital engine driving client success by supporting your team with the execution and optimization of performance media campaigns across search, social, and display channels. You will directly impact client revenue growth by strategically managing campaigns and identifying opportunities for improved performance. Your work will have a significant impact on the overall success of our clients' marketing efforts, contributing to increased brand awareness and customer acquisition. - Proactively contributing to achieving client performance goals by implementing effective campaign strategies and optimization techniques. - Executing thorough Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords, implementing negative keywords, and optimizing keyword bidding strategies for improved campaign efficiency. - Developing and presenting comprehensive weekly performance reports, analyzing key metrics and translating data into clear, actionable recommendations for campaign improvement. - Overseeing the analysis of campaign results, identifying trends, drawing conclusions, and documenting key learnings to inform future campaign strategies and best practices. - Analyzing user engagement metrics (e.g., click-through rates, conversion rates, bounce rates) to identify opportunities for optimizing ad creative, landing pages, and targeting parameters to improve overall campaign performance. - Conducting in-depth reporting and analysis of paid media performance and audience behavior, identifying key trends and insights to inform strategic decisions related to targeting, messaging, and budget allocation. - Overseeing finance reconciliation processes, verifying campaign spend, identifying discrepancies, and ensuring accurate financial reporting and budget management. Skills and Experience - Bachelor's degree preferred, ideally in a STEM (Science, Technology, Engineering, Mathematics) Major. - Experience in digital media, paid advertising, or media buying (agency experience a plus!). - A proven track record of managing successful paid search and social campaigns. - Exceptional analytical skills and the ability to translate data into actionable insights. - A creative and solutions-oriented mindset. - Excellent communication and collaboration skills. - A meticulous and organized approach to work. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: - Be Extraordinary by Leading Collectively to Inspire transformational Creativity. - Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. - Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. Please read our Privacy Notice for more information on how we process the information you provide. Dubai, United Arab Emirates

Key responsibilities

check_circleCollaborate with the team on day-to-day project tasks
check_circleLearn tools and processes used by the organization
check_circleDocument work and participate in team meetings
check_circleSupport quality checks and continuous improvement

Requirements

check_circleProactively contributing to achieving client performance goals by implementing effective campaign strategies and optimization techniques.
check_circleExecuting thorough Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords, implementing negative keywords, and optimizing keyword bidding strategies for improved campaign efficiency.
check_circleDeveloping and presenting comprehensive weekly performance reports, analyzing key metrics and translating data into clear, actionable recommendations for campaign improvement.
check_circleOverseeing the analysis of campaign results, identifying trends, drawing conclusions, and documenting key learnings to inform future campaign strategies and best practices.
check_circleAnalyzing user engagement metrics (e.g., click-through rates, conversion rates, bounce rates) to identify opportunities for optimizing ad creative, landing pages, and targeting parameters to improve overall campaign performance.
check_circleConducting in-depth reporting and analysis of paid media performance and audience behavior, identifying key trends and insights to inform strategic decisions related to targeting, messaging, and budget allocation.
check_circleOverseeing finance reconciliation processes, verifying campaign spend, identifying discrepancies, and ensuring accurate financial reporting and budget management.
check_circleBachelor's degree preferred, ideally in a STEM (Science, Technology, Engineering, Mathematics) Major.
check_circleExperience in digital media, paid advertising, or media buying (agency experience a plus!).
check_circleA proven track record of managing successful paid search and social campaigns.
check_circleExceptional analytical skills and the ability to translate data into actionable insights.
check_circleA creative and solutions-oriented mindset.

Skills & keywords

associatedubaigroupmkeyademediaperformanceuae

Benefits & perks

check_circleMentorship
check_circleCertificate of completion
check_circleFlexible work arrangement where applicable