Associate SEO & AEO Manager

About the role

Associate SEO & AEO Manager Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Our success is powered by extraordinary people who bring our core values—Be an Owner, Growth Mindset, Run as One, Transparency —to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work. With a global presence—including offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together! We’re looking for an SEO & AEO Manager to help Iterable win in both traditional search and the new AI-driven discovery landscape. Buyers are no longer finding answers in one place. They are searching Google, asking ChatGPT, comparing vendors in Perplexity, reading analyst content, and relying on AI-generated summaries before they ever talk to sales. This role is responsible for making sure Iterable shows up clearly, accurately, and competitively in those moments. You’ll own the strategy and execution for technical SEO, Answer Engine Optimization, and Generative Engine Optimization. You’ll improve how search engines, AI assistants, and buyers understand Iterable’s market position, product value, and authority across key categories. This role is not about one-time audits. It’s about creating a durable system for better visibility, better measurement, and better business outcomes. We are looking for someone who can audit deeply, prioritize sharply, move quickly, and build systems that improve over time. Key Responsibilities: Own technical SEO health and performance You’ll lead the technical SEO roadmap across Iterable’s web presence, identifying and resolving issues that limit discoverability, indexability, site performance, and organic growth. - Conduct regular technical SEO audits across crawlability, indexation, internal linking, site architecture, page speed, structured data, rendering, canonicalization, redirects, XML sitemaps, and Core Web Vitals. - Partner with Web, Engineering, Content, Product Marketing, and Analytics to prioritize SEO fixes based on business impact. - Build repeatable systems for monitoring SEO health, issue detection, and performance improvement. - Identify opportunities to improve organic visibility across priority categories, competitors, products, integrations, and use cases. - Translate technical findings into clear recommendations that non-SEO stakeholders can act on. Lead AEO and AI Search Optimization You’ll help Iterable adapt to how buyers now discover, evaluate, and shortlist vendors through AI-generated answers and conversational search. - Build and execute an AEO/GEO strategy for platforms such as ChatGPT, Gemini, Perplexity, Google AI Overviews, and other emerging AI search experiences. - Improve how Iterable is represented in AI-generated responses across priority buying questions, category terms, competitive comparisons, and solution use cases. - Audit and improve content structure, entity signals, schema, source authority, and answer quality to increase AI visibility. - Develop strategies that help AI systems accurately understand Iterable’s differentiation, product capabilities, customer proof, and market relevance. - Track changes in AI search behavior and turn those insights into practical experiments, content updates, and technical improvements. Use AI to improve SEO Operations - Use AI tools to improve keyword research, content gap analysis, SERP analysis, competitive monitoring, technical audits, internal linking recommendations, and reporting. - Build workflows that make SEO and AEO work faster, more consistent, and easier to scale. - Evaluate emerging AI tools and decide which are worth adopting, testing, or ignoring. - Partner with content and product marketing teams to identify where AI can improve quality, speed, and strategic coverage without weakening brand voice or accuracy. - Stay current on LLM search, retrieval behavior, structured data, entity optimization, and AI answer ranking signals. Build a continuous improvement engine - Define SEO and AEO KPIs tied to pipeline, qualified traffic, category visibility, and buyer intent. - Create regular reporting that separates noise from meaningful movement. - Run structured experiments across content optimization and AI search visibility. - Monitor competitive movement and identify where Iterable is gaining, losing, or missing visibility. - Create clear readouts for marketing leadership, including what changed, why it matters, and what action comes next. What we're looking for: - 5+ years of SEO experience, with deep hands-on technical SEO expertise. - Proven ability to diagnose and resolve complex SEO issues across large or complex websites. - Strong understanding of how search engines crawl, render, index, and rank content. - Working knowledge of AEO, GEO, LLM search,...

Key responsibilities

• check_circleCollaborate with the team on day-to-day project tasks
• check_circleLearn tools and processes used by the organization
• check_circleDocument work and participate in team meetings
• check_circleSupport quality checks and continuous improvement

Requirements

• check_circleConduct regular technical SEO audits across crawlability, indexation, internal linking, site architecture, page speed, structured data, rendering, canonicalization, redirects, XML sitemaps, and Core Web Vitals.
• check_circlePartner with Web, Engineering, Content, Product Marketing, and Analytics to prioritize SEO fixes based on business impact.
• check_circleBuild repeatable systems for monitoring SEO health, issue detection, and performance improvement.
• check_circleIdentify opportunities to improve organic visibility across priority categories, competitors, products, integrations, and use cases.
• check_circleTranslate technical findings into clear recommendations that non-SEO stakeholders can act on.
• check_circleBuild and execute an AEO/GEO strategy for platforms such as ChatGPT, Gemini, Perplexity, Google AI Overviews, and other emerging AI search experiences.
• check_circleImprove how Iterable is represented in AI-generated responses across priority buying questions, category terms, competitive comparisons, and solution use cases.
• check_circleAudit and improve content structure, entity signals, schema, source authority, and answer quality to increase AI visibility.
• check_circleDevelop strategies that help AI systems accurately understand Iterable’s differentiation, product capabilities, customer proof, and market relevance.
• check_circleTrack changes in AI search behavior and turn those insights into practical experiments, content updates, and technical improvements.
• check_circleUse AI tools to improve keyword research, content gap analysis, SERP analysis, competitive monitoring, technical audits, internal linking recommendations, and reporting.
• check_circleBuild workflows that make SEO and AEO work faster, more consistent, and easier to scale.

Skills & keywords

Benefits & perks

• check_circleMentorship
• check_circleCertificate of completion
• check_circleFlexible work arrangement where applicable