About the role
Brand Leads • Define brand architecture, identity, and world; translate them into impactful GTM strategies. • Lead the brand P&L with a 5X topline growth ambition in 2 years. • Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery. • Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions. • Work closely with merchandising on product innovation, aligning design, science, and consumer demand. • Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion. • B-school graduate with ~8 years’ experience in D2C/ high-growth brands. • High on accountability and number ownership • Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling • Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth • Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results Gurugram, Haryāna, India Gurugram
Key responsibilities
- check_circleCollaborate with the team on day-to-day project tasks
- check_circleLearn tools and processes used by the organization
- check_circleDocument work and participate in team meetings
- check_circleSupport quality checks and continuous improvement
Requirements
- check_circleDefine brand architecture, identity, and world; translate them into impactful GTM strategies.
- check_circleLead the brand P&L with a 5X topline growth ambition in 2 years.
- check_circlePartner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.
- check_circleDive into consumer needs, cultural trends, and market whitespace to shape winning propositions.
- check_circleWork closely with merchandising on product innovation, aligning design, science, and consumer demand.
- check_circleLeverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.
- check_circleB-school graduate with ~8 years’ experience in D2C/ high-growth brands.
- check_circleHigh on accountability and number ownership
- check_circleEqually comfortable with data, analysis, and creativity - connecting insights to brand storytelling
- check_circleProblem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth
- check_circleHas scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results
Skills & keywords
Benefits & perks
- check_circleMentorship
- check_circleCertificate of completion
- check_circleFlexible work arrangement where applicable