CRM

About the role

CRM Job Description: CRM & Growth Associate Experience: 1–3 Years Location: Bangalore (In Office) Tools: CleverTap, GA4, SQL, AppsFlyer/Branch (Attribution), Cpaas platforms such as gupshup/karix Role Over viewWe are looking for two data-driven CRM & Growth Associates to join our marketing team. You will be responsible for the end-to-end execution of retention strategies, using automated lifecycle journeys to drive repeat behavior and minimize churn. Whether it’s building a complex multi-step journey in CleverTap or pulling raw data via SQL to find your next growth lever, you’ll be at the heart of our customer's post-install experiece Key Responsibilites - Lifecycle Management: Design, deploy, and optimize cross-channel campaigns (Push, Email, In-app, SMS, and WhatsApp) using CleverTap. - Growth Experimentation: Run A/B and multivariate tests on subject lines, creative assets, and journey flows to improve CTRs and Conversion Rates - Attribution & Analytics: Track user journeys from acquisition to retention using GA4 and attribution tools (e.g., AppsFlyer/Branch) to identify high-value cohorts. - Data Analysis: Write basic to intermediate SQL queries to segment users, analyze campaign performance, and generate actionable insights without waiting for the BI Team. - Retention Strategy: Work on churn prediction models and win-back loops to increase the Lifetime Value (LTV) of our user base. - Collaboration: Coordinate with Design and Content teams to ensure brand-consistent messaging that resonates with specific user segments Core Skills - Experience: 1–3 years in a CRM, Retention, or Growth Marketing role (B2C/E-commerce/Fintech preferred) - Tool Proficiency: Hands-on experience with CleverTap (Journeys, Segments, Liquid tags) is a must. - Analytical Mindset: Comfortable navigating GA4 dashboards and understanding attribution models. - Technical Skills: Ability to write SQL queries (SELECT, JOIN, WHERE) to pull and filter user data. - Curiosity: A natural "tinkerer" who looks at a drop in the funnel and wants to find out why it happened. BENGALURU, Karnātaka, India BENGALURU

Key responsibilities

• check_circleCollaborate with the team on day-to-day project tasks
• check_circleLearn tools and processes used by the organization
• check_circleDocument work and participate in team meetings
• check_circleSupport quality checks and continuous improvement

Requirements

• check_circleLifecycle Management: Design, deploy, and optimize cross-channel campaigns (Push, Email, In-app, SMS, and WhatsApp) using CleverTap.
• check_circleGrowth Experimentation: Run A/B and multivariate tests on subject lines, creative assets, and journey flows to improve CTRs and Conversion Rates
• check_circleAttribution & Analytics: Track user journeys from acquisition to retention using GA4 and attribution tools (e.g., AppsFlyer/Branch) to identify high-value cohorts.
• check_circleData Analysis: Write basic to intermediate SQL queries to segment users, analyze campaign performance, and generate actionable insights without waiting for the BI Team.
• check_circleRetention Strategy: Work on churn prediction models and win-back loops to increase the Lifetime Value (LTV) of our user base.
• check_circleCollaboration: Coordinate with Design and Content teams to ensure brand-consistent messaging that resonates with specific user segments
• check_circleExperience: 1–3 years in a CRM, Retention, or Growth Marketing role (B2C/E-commerce/Fintech preferred)
• check_circleTool Proficiency: Hands-on experience with CleverTap (Journeys, Segments, Liquid tags) is a must.
• check_circleAnalytical Mindset: Comfortable navigating GA4 dashboards and understanding attribution models.
• check_circleTechnical Skills: Ability to write SQL queries (SELECT, JOIN, WHERE) to pull and filter user data.
• check_circleCuriosity: A natural "tinkerer" who looks at a drop in the funnel and wants to find out why it happened.

Skills & keywords

Benefits & perks

• check_circleMentorship
• check_circleCertificate of completion
• check_circleFlexible work arrangement where applicable