About the role
Login for Nykaa employees Back to home Assistant Manager - Category & Brand Management - Nykaa Fashion Ecommerce - Mumbai Posted on 3 May 2026 Role Objective This role involves end-to-end ownership of specific fashion categories on NykaaFashion.com. The Category Manager will be responsible for driving topline and bottom-line performance, managing brand relationships, leading a team of executives, and shaping category strategy to meet business goals. The role requires strong analytical and negotiation capabilities, cross-functional leadership, and a consumer-centric approach to delivering sustainable category growth. Roles and responsibilities 1. Strategic Sales Planning & P&L Ownership Define and drive strategic roadmaps for category growth in alignment with organizational goals. Own category P&L; manage revenue, margins, returns, and cost levers. Monitor KPIs like GMV, AOV, CVR, and ensure performance against targets. Lead initiatives to enhance visibility, discoverability, and conversion. 2. Brand & Vendor Management Build and nurture strong relationships with key brand partners and sellers. Lead brand negotiations, annual business planning, and joint marketing investments. Ensure timely listings, assortment planning, and pricing competitiveness. Drive strategic collaborations and exclusives to differentiate the category. 3. Category & Customer Insights Use internal dashboards and external market intelligence to identify category trends, gaps, and opportunities. Analyze customer behavior, buying patterns, and demand forecasts to guide decision-making. Implement pricing, promotions, and assortment strategies backed by data insights. 4. Campaign & Merchandising Strategy Partner with marketing, design, and product teams to create impactful campaigns and brand stories. Drive monthly, seasonal, and event-based merchandising plans. Ensure consistency in customer experience through effective visual merchandising and content optimization. 5. Team Management & Collaboration Manage and mentor a team of category executives/associates. Foster a high-performance culture through goal-setting, reviews, and developmental feedback. Work cross-functionally with supply chain, finance, marketing, product, tech, and customer care teams to execute category plans. Role Objective This role involves end-to-end ownership of specific fashion categories on NykaaFashion.com. The Category Manager will be responsible for driving topline and bottom-line performance, managing brand relationships, leading a team of executives, and shaping category strategy to meet business goals. The role requires strong analytical and negotiation capabilities, cross-functional leadership, and a consumer-centric approach to delivering sustainable category growth. Roles and responsibilities 1. Strategic Sales Planning & P&L Ownership Define and drive strategic roadmaps for category growth in alignment with organizational goals. Own category P&L; manage revenue, margins, returns, and cost levers. Monitor KPIs like GMV, AOV, CVR, and ensure performance against targets. Lead initiatives to enhance visibility, discoverability, and conversion. 2. Brand & Vendor Management Build and nurture strong relationships with key brand partners and sellers. Lead brand negotiations, annual business planning, and joint marketing investments. Ensure timely listings, assortment planning, and pricing competitiveness. Drive strategic collaborations and exclusives to differentiate the category. 3. Category & Customer Insights Use internal dashboards and external market intelligence to identify category trends, gaps, and opportunities. Analyze customer behavior, buying patterns, and demand forecasts to guide decision-making. Implement pricing, promotions, and assortment strategies backed by data insights. 4. Campaign & Merchandising Strategy Partner with marketing, design, and product teams to create impactful campaigns and brand stories. Drive monthly, seasonal, and event-based merchandising plans. Ensure consistency in customer experience through effective visual merchandising and content optimization. 5. Team Management & Collaboration Manage and mentor a team of category executives/associates. Foster a high-performance culture through goal-setting, reviews, and developmental feedback. Work cross-functionally with supply chain, finance, marketing, product, tech, and customer care teams to execute category plans. You will bring the following to the table: Experience in e-commerce category management, merchandising, or brand management (fashion/apparel category preferred). Strong analytical mindset with proficiency in Excel. Excellent communication and negotiation skills. Demonstrated ability to manage stakeholders and cross-functional teams. Strategic thinking with operational execution ability. You will succeed in this role by: Building and scaling strong, long-term partnerships with key brands. Driving a healthy category mix and meeting margin targets. Enhancing customer experience across all touchpoints. Creating a data-driven culture within your team for continual improvement. Innovating with campaigns and merchandising to stay ahead of market trends. You will bring the following to the table: Experience in e-commerce category management, merchandising, or brand management (fashion/apparel category preferred). Strong analytical mindset with proficiency in Excel. Excellent communication and negotiation skills. Demonstrated ability to manage stakeholders and cross-functional teams. Strategic thinking with operational execution ability. You will succeed in this role by: Building and scaling strong, long-term partnerships with key brands. Driving a healthy category mix and meeting margin targets. Enhancing customer experience across all touchpoints. Creating a data-driven culture within your team for continual improvement. Innovating with campaigns and merchandising to stay ahead of market...
Key responsibilities
- check_circleCollaborate with the team on day-to-day project tasks
- check_circleLearn tools and processes used by the organization
- check_circleDocument work and participate in team meetings
- check_circleSupport quality checks and continuous improvement
Requirements
- check_circleRelevant education or self-taught skills for the role
- check_circleStrong willingness to learn and take feedback
- check_circleGood communication in English (written and verbal)
- check_circleAbility to commit to the internship/role duration
Skills & keywords
Benefits & perks
- check_circleMentorship
- check_circleCertificate of completion
- check_circleFlexible work arrangement where applicable