About the role
Login for Nykaa employees Back to home Executive - Category & Brand Management - Nykaa Fashion Ecommerce - Mumbai Posted on 3 May 2026 Role Objective This role will be responsible for driving sales through ecommerce platform for the particular categories under Nykaafashion.com. The person would be the business owner for his/ her categories. The role entails leveraging know how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives. Roles and responsibilities 1. Driving Sales: Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs Responsible for top-line revenue goals within the established investment budget to achieve P&L goals Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy 2. Monitoring Brand performance: Secure Margins in line with overall guidance Negotiate budgets, set goals, monitor and report on performance Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan Meet the plan for recognition and awareness of accountable brands Report performance against key metrics in approved formats 3. Improve customer experience and retention: Drive banner revenue through list growth, segmentation and increased efficiency Develop processes and procedures to drive customer retention Analyse user experience across channels and touch points through web analytics and determine potential improvements 4. Seller/Brand Onboarding: Identify and reach out to potential sellers and brands that align with the platforms goals and values. Guide new sellers and brands through the entire onboarding process, from initial contact to becoming fully operational on the platform. Assist with account setup, documentation, and verification processes, ensuring all necessary agreements and KYC requirements are completed accurately and in compliance with company policies. Provide in-depth training and resources on platform usage, including product listing, pricing strategies, sales optimization, and inventory management. Role Objective This role will be responsible for driving sales through ecommerce platform for the particular categories under Nykaafashion.com. The person would be the business owner for his/ her categories. The role entails leveraging know how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives. Roles and responsibilities 1. Driving Sales: Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs Responsible for top-line revenue goals within the established investment budget to achieve P&L goals Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy 2. Monitoring Brand performance: Secure Margins in line with overall guidance Negotiate budgets, set goals, monitor and report on performance Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan Meet the plan for recognition and awareness of accountable brands Report performance against key metrics in approved formats 3. Improve customer experience and retention: Drive banner revenue through list growth, segmentation and increased efficiency Develop processes and procedures to drive customer retention Analyse user experience across channels and touch points through web analytics and determine potential improvements 4. Seller/Brand Onboarding: Identify and reach out to potential sellers and brands that align with the platforms goals and values. Guide new sellers and brands through the entire onboarding process, from initial contact to becoming fully operational on the platform. Assist with account setup, documentation, and verification processes, ensuring all necessary agreements and KYC requirements are completed accurately and in compliance with company policies. Provide in-depth training and resources on platform usage, including product listing, pricing strategies, sales optimization, and inventory management. Act as the primary point of contact for new sellers, addressing questions, troubleshooting issues, and providing ongoing support during the onboarding period. Coordinate with internal teams (sales, marketing, customer service, technical support) to ensure a seamless onboarding experience. Monitor the progress and performance of newly onboarded sellers, offering feedback and additional training as needed to help them meet platform standards and optimize sales. Collect and relay seller feedback to relevant departments to drive continuous improvement of the onboarding process and platform features Stay updated on e-commerce trends, platform policies, and competitor actions to provide relevant guidance to sellers You will bring the following to the table: Category experience is strongly preferred. Excel and PPT advanced user. You will succeed in this role by: Building Long term relationships with key brand partners. Achieving the right category mix and securing margins in line with overall guidance. Improved customer experience across different touch points. Act as the primary point of contact for new sellers, addressing questions, troubleshooting issues, and providing ongoing support during the onboarding period. Coordinate with internal teams (sales, marketing, customer service, technical support) to ensure a seamless...
Key responsibilities
- check_circleCollaborate with the team on day-to-day project tasks
- check_circleLearn tools and processes used by the organization
- check_circleDocument work and participate in team meetings
- check_circleSupport quality checks and continuous improvement
Requirements
- check_circleRelevant education or self-taught skills for the role
- check_circleStrong willingness to learn and take feedback
- check_circleGood communication in English (written and verbal)
- check_circleAbility to commit to the internship/role duration
Skills & keywords
Benefits & perks
- check_circleMentorship
- check_circleCertificate of completion
- check_circleFlexible work arrangement where applicable