Head of Marketing Operations (Director)

About the role

Head of Marketing Operations (Director) Sendbird is on a mission to build the AI workforce of tomorrow. Sendbird is the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. We are the omnichannel AI agent platform that enterprises choose to elevate customer experience. Trusted by 4,000+ of the world’s most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang—Sendbird powers over 7 billion messages every month. The Sendbird Revenue Operations team is looking for a Head of Marketing Operations. The Revenue Operations team brings together Marketing Operations, Sales Operations, CX Operations, and Data Insights — together, we own the processes, systems, and analytics that power the entire lead-to-cash cycle. It's a fast-moving, high-impact function, and this role is central to how we grow. Reporting to our Head of Revenue Operations, you'll own the monitoring and enablement of lead and pipeline delivery. We're looking for someone who really gets marketing — someone who can build the systems, processes, and workflows that help our marketing efforts thrive and scale. This role is based in our San Mateo, California office, with the team on-site Monday, Wednesday, and Thursday each week (3+ days). This is an IC role that owns the function, the strategy, and vendor relationships. You'll be joining a team that moves with urgency, thinks in data, sweats the details, and is genuinely energized by building a high-quality pipeline for Sales. If that sounds like your kind of environment, we'd love to talk! What you will do: - Lead our Marketing Operations efforts, and be a partner to the Head of Demand Generation and our Marketing stakeholders. - Manage our external MOps agency that executes our Campaign Operations. Platform and Systems Ownership - Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement). - Set up and manage integrations between our core Marketing and Sales systems and complementary tools. - Balance short-term fixes with the design and implementation of scalable long-term solutions. Campaign Management - Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively. - Manage our email calendar and inbound forms; Build, test, and send emails, registration pages, and other campaign elements. - Monitor email deliverability and list hygiene to ensure optimal inbox placement and compliance with privacy regulations. - Ensure lead and contact data quality: cleaning, normalization, and imports - Assist with lead and contact database management, attributions, and proper tagging. - Optimize lead and account scoring, nurturing, and routing so leads are passed and prioritized appropriately. Reporting / Analytics - Build and maintain the tracking, attribution, and reporting infrastructure for Demand Generation programs, ensuring accurate measurement, clean data flow between systems, and clear visibility into program effectiveness and ROI for stakeholders. - Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion/velocity. - Define measurements for Inbound/Outbound, Channels, Lead Source, etc. - Refine our Attribution model to optimize for motion and ROI. Who you are: - You are a leader who thrives in high-energy environments and takes ownership of multiple initiatives. - You are an excellent communicator and use your communication skills to align a diverse set of stakeholders. - You are a problem solver with an affinity for understanding human behavior; you understand what motivates people and how to influence it through your role. - You are a data enthusiast with strong attention to detail and a great understanding of how to identify and resolve issues using data and related technologies. What you will bring: - 9+ years in Marketing Operations. - 9+ years at B2B AI and/or B2B SaaS Growth companies with experience in Enterprise-level Sales Led Growth (SLG) motions. - Experience with scaling a Series C or later company, and/or with growing a $50 to 100+ million Annual Recurring Revenue (ARR) company. - Understanding of the full B2B marketing and sales lifecycle and associated best practices. - Deep domain expertise in building and optimizing marketing automation platforms, especially Marketo, Bizible, Salesforce, Zoominfo/Clay, LeanData, RingLead, G2, Paid Media (Google, LinkedIn, Bing, Facebook, etc). - AI Fluency - You've used Claude Code, Cursor, or another vibe coding tool to build apps and/or automation that helped scale the GTM motion. - Excellent verbal, presentation, and communication skills, ability to align multiple stakeholders. - Ability to run rigorous due diligence and negotiations for new technologies, tools/systems, and vendors. - Bachelor’s Degree. What we offer: We take care of the people who build the future. Here's some of what you can expect when you join Sendbird: - Medical, dental, and vision coverage, on us. Sendbird covers 100% of the premium for our employees and roughly 80% for their dependents. - Generous time off. 20 days PTO, 13 company holidays, 7 sick days, 2 rest & rejuvenation days, 1 volunteer day, and your birthday off. - $3,500 annual "Be Your Best Self" boost. Spend it on anything that helps you grow. Gym memberships, therapy, books, courses, massages, and more. - Parental leave for all new parents. Time to be present for the moments that matter most. - 401(k) from day one. Auto-enrollment, flexible contributions, and access to Vanguard's investment platform. - HSA & FSA options. Pre-tax accounts to cover healthcare, dependent care, and...

Key responsibilities

• check_circleCollaborate with the team on day-to-day project tasks
• check_circleLearn tools and processes used by the organization
• check_circleDocument work and participate in team meetings
• check_circleSupport quality checks and continuous improvement

Requirements

• check_circleLead our Marketing Operations efforts, and be a partner to the Head of Demand Generation and our Marketing stakeholders.
• check_circleManage our external MOps agency that executes our Campaign Operations.
• check_circleOwn the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).
• check_circleSet up and manage integrations between our core Marketing and Sales systems and complementary tools.
• check_circleBalance short-term fixes with the design and implementation of scalable long-term solutions.
• check_circleWork with our global marketing and sales teams to ensure campaign programs are designed and executed effectively.
• check_circleManage our email calendar and inbound forms; Build, test, and send emails, registration pages, and other campaign elements.
• check_circleMonitor email deliverability and list hygiene to ensure optimal inbox placement and compliance with privacy regulations.
• check_circleEnsure lead and contact data quality: cleaning, normalization, and imports
• check_circleAssist with lead and contact database management, attributions, and proper tagging.
• check_circleOptimize lead and account scoring, nurturing, and routing so leads are passed and prioritized appropriately.
• check_circleBuild and maintain the tracking, attribution, and reporting infrastructure for Demand Generation programs, ensuring accurate measurement, clean data flow between systems, and clear visibility into program effectiveness and ROI for stakeholders.

Skills & keywords

Benefits & perks

• check_circleMentorship
• check_circleCertificate of completion
• check_circleFlexible work arrangement where applicable